The next battle will see newspaper going up against Google Ads (formerly known as Google AdWords).
Yes, the newspaper is still popular as people still read daily news on newspaper, and we still see plenty of ads in the newspaper.
However, the one major benefit Google Ads has over the newspaper is, Google ads are highly targeted to your ideal customer.
For example, let’s say you run a mattress company. With Google Ads, your ads would NOT be shown to everyone and would ONLY be shown to people who have demonstrated an interest in buying a mattress.
So if they go to Google to type in terms like “mattress for sale”, “buy mattress”, your ads will show up. And these are HOT customers who are ready to buy NOW.
On the flip side, you could advertise the mattress for sale on newspaper and take out an entire page (which is pretty expensive).
And the result? Plenty of people would see the ad, but they would flip the paper, and read the next news, as they are not in need of a mattress at the moment.
Timing of purchase is vital, and Google ads nail this component.
With Google ads, you are reaching your prospects at the right timing, where they actually want and need a mattress.
And to make this a no-brainer, Google Ads are also significantly cheaper as compared to newspaper, since your ad is not shown to everyone and only shown to people when they need the product. This will save you a lot of cash in the long run.
By listening to their daily podcast, we can stay up to the date with the latest marketing insights and trends. However, not many people in Malaysia are doing this YET, as most people still prefer to tune in to listen to the radio.
If the attention starts shifting to podcast, companies will start allocating their budget from radio ads to podcast ads.
For now in 2018, radio is still the clear winner in terms of voice marketing, with podcast slowly emerging as the next big challenger.
Winner: Radio, clear-cut winner
Marketing Battle #4 – Billboard vs Facebook
For Billboard, you would show the ads to everyone on the road.
However, there is no guarantee that car traffic is equivalent to the number of people who see your ad.
Before the mobile phone days, passengers in the car would still see the billboard as they are not distracted. These days, passengers’ attention has shifted the phone and the eyeballs on the billboard have declined despite an increase in the number of cars on the road.
As for the driver? When it’s traffic light, most drivers would pick out their phone from the pocket and check social media instead of seeing the billboard on display.
The closest billboard competitor right now in the digital marketing space is Facebook.
With the amount of data Facebook has on everyone, they can be creepy OR effective, depending on how you view it.
If you are putting these data to good use, you will generate a lot of sales for your business as the data enables you to target people who are more likely to be interested in your product.
Facebook’s huge database allows companies to target their ideal customers based on a person’s interest, behaviour, and even job titles!
Click here to discover the 5 proven Facebook marketing strategies (this will work for every business).
Winner: Facebook, due to its database for laser targeting.
Marketing Battle #5 – Direct Mail vs Email
Direct mail still works as not many companies are utilizing direct mail to reach their customers.
This is a great opportunity for your business to start mailing to your customers and provide a personalised touch. The chances of them opening the mail are high, given the low volume of direct mail from companies.
As for email marketing, we are now constantly bombarded with emails and open rates for emails have dropped significantly as compared to 5 years ago.
With the low cost of entry for email marketing, the competition will only increase further and open rates will continue to decrease.
However, if you are able to consistently send out attention-grabbing headlines to trigger your subscriber to open the email, email marketing has the potential to be the best ROI marketing channel due to its low cost.
While direct mail and email marketing is not the best form of marketing, you should still allocate some budget for this as the cost is low and have the potential for sales at a higher margin.
Winner: Draw, both can work well.
Marketing Battle #6 – Magazine vs Instagram
Magazine has become the old school of way of marketing. Think about it, when was the last time you bought a magazine?
Enter the next rising star, Instagram!
With Instagram, you can build trust in your product by leveraging on the influencers’ existing followers, where they have already established rapport and trust.
It’s human nature, once we like and trust someone, we are more inclined to listen to their recommendations. This is why influencer marketing has become one of the hottest marketing trends in recent years.
Axcel Digital was started with ONE purpose - Help People Grow Their Business Online By Leveraging On Digital Marketing.
With the world moving towards a digital ecosystem, people are spending more time online than ever before, and this trend will only grow further in the coming years. Now is the time to transition from offline to online to capture customer's attention towards your brand.
Take the guesswork out of digital marketing and allow our team of online marketing professionals to assist you in achieving your business goals online. As the top digital marketing agency in Malaysia, we are confident of our ability to help you craft a successful and profitable digital marketing campaign.