Pay Per Click Malaysia
Pay Per Click (PPC) or Search Engine Marketing (SEM) refers to the method of using the search engine to generate paid clicks to your website.
In simple terms, they are google advertising for paid ads.
Here's an example of the pay per click ads for the search term "digital marketing agency"
Whenever someone clicks to go to their website, these companies will be charged by Google for a click, hence the term "pay per click".
One of the main reasons why pay per click works so well is because the person searching on Google is already looking for a solution. For example, a person would not type in "digital marketing agency" if he or she is not looking to hire a digital marketing agency for the company.
As for pricing for a click, it will vary based on different search terms and competition level.
Pay Per Click (PPC) vs Search Engine Optimization (SEO) in Malaysia
One of the most commonly asked questions is should businesses use a PPC strategy or rely on SEO for free traffic?
Both are different marketing channels and they both have their strengths and weakness. Here are the pros and cons of PPC and SEO:
Pay Per Click (PPC)
- Get immediate results and appear on the first page of Google within a day.
- People are already searching for a solution on Google, higher chances of generating a lead or closing a sale.
- Trackable ROI with useful data from Google AdWords.
- Easy to scale model
- Better quality leads.
- Depending on the competition level, might require a higher marketing budget.
Search Engine Optimization (SEO)
- Generate free traffic from Google
- Cost-effective in the long run
- Need to wait 6 months to 2 years before seeing any substantial results. Not every business can wait that long before generating leads and sales.
- Constantly needs monitoring from SEO experts to assess the impact of Google algorithm changes.
Our recommendation: Implement both PPC and SEO strategy at the same time. While you are waiting for SEO to take effect, you can use PPC to generate immediate results for your business.
Once you are on page one of Google through SEO, you can then decide whether to continue with PPC and SEO, or just purely SEO.
If you are seeing a positive ROI from both strategies, we see no reason why you should opt for one or the other.